Image of Mimi Rogers


Mimi Rogers serves as President for WaterWalk International and Consolidated Holdings, Inc (CHI).  Mimi is responsible for the day-to-day operations and management of WaterWalk and oversees the company’s five main business groups: Management, Development, Franchise, Finance, and Performance Management. She works directly with Jack DeBoer, CEO and her grandfather, to provide strategic direction, to facilitate company growth, and to source and manage investments (including WaterWalk properties) within the family’s primary holding company (CHI). Mimi joined the team in 2016 and has worked in most departments of WaterWalk including Market Research and Business Analytics, Operations, Sales, Pre-Opening and Opening, Real Estate (including site selection and acquisition as well as entitlement), and Franchisee/Investor Sales and Relations to gain a holistic perspective of the company.

Prior to WaterWalk and CHI, Mimi was recruited to a rotational analyst program at Deutsche Bank. She worked on teams in New York, London, and Düsseldorf including the Commercial Real Estate Credit Team, where she discovered her passion for commercial real estate investments and development.

Mimi graduated with honors from Dartmouth College with a Bachelor of Arts in Mathematics.