Michael Fruin serves as the senior vice president of franchise development for WaterWalk. Fruin joined the WaterWalk team in 2021. He brings more than 35 years of experience in all facets of the industry – from operations and sales to development and franchising. Fruin began his career at Marriott International where he served as the vice president of owner & franchise services for several years, followed by working with High Hotels Ltd., Extended Stay America, Choice Hotels International and Sonesta Hotels International. Fruin graduated from Michigan State University with a bachelor’s degree in finance and marketing.