Privacy Notice

This Privacy Notice describes the information WaterWalk International and Consolidated Holdings, Inc. (“WaterWalk”, “we”, “our”, or “us”) collects, how we use it, with whom we share it, and the choices you have in connection with this.

Applicability of Privacy Notice

This Privacy Notice applies when you interact with websites operated by WaterWalk (collectively, the “Website”), when you visit one of our properties, or when you communicate with us through various channels, such as a reservation website or other in person methods (collectively, the “Services”).

Personal Information We Collect and Use

Through your use of our Services, we collect personal information, which is information that identifies you as an individual or relates to you as an identifiable individual. We collect personal information from you directly and automatically as you use our Services.

A. Information You Provide To Us

We will collect personal information from you if you engage with our Services. Specifically, we collect personal information from you when you:

  • Reserve a hotel room or corporate housing on our website. When you make a reservation for a hotel room or corporate housing, our booking provider collects, from you, on our behalf, your personal identifiers (name, physical address, email address, and telephone number) and payment information (name on card, payment card number, and expiration date). We use this personal information to manage and fulfill your reservation, process your payment, and communicate with you about your upcoming stay. If you have not opted out of this when submitting your information, we use your name and email address to send you marketing communications we feel may be of interest to you. You may unsubscribe at any time by clicking on the unsubscribe link at the bottom of each email.
  • Apply to lease an semi furnished unit. When you apply to lease an semi furnished suite, our booking provider collects, from you, on our behalf, your personal identifiers (name, physical address, email address, and telephone number), three (3) years of residential history and a rental reference, financial information (social security number, gross monthly income and copy of paystub), driver’s license number, and payment information (name on card, payment card number, and expiration date). We use this personal information to manage and review your application, process your payment, and communicate with you about the status of your application, or if approved, provide you additional property management information. If you have not opted out of this when submitting your information, we use your name and email address to send you marketing communications we feel may be of interest to you. You may unsubscribe at any time by clicking on the unsubscribe link at the bottom of each email.
  • Check-in. When you check-in at a WaterWalk property, we collect your personal identifiers (name, physical address, telephone number, and email address) and payment information (payment card number, expiration date, and CVV). If we received your reservation from a third party, we will ask for your email address at check-in. We use this personal information to verify and fulfill your reservation and to receive payment from your reservation. We use your email address to send you a survey regarding your stay. If you have not opted out of this when submitting your information, we use your name and email address to send you marketing communications we feel may be of interest to you. You may unsubscribe at any time by clicking on the unsubscribe link at the bottom of each email.
  • Contact us. When you send us a question or inquiry, you will need to provide us with your personal identifiers (name and email address) and any other information you choose to include in your correspondence. We use this personal information to respond to your questions or inquiries, troubleshoot where necessary, and address any issues you have with the Services.
  • Guest Response Survey. We may send you by email a Guest Response Survey to request your feedback on your stay and our Services. If you complete and submit a response to the Guest Response Survey, we collect your name, if you choose to provide it. We use this personal information to improve our guests’ experience and our Services.
  • Participate in a contest or sweepstakes. When you complete a form to participate in a give-way or sweepstakes, we collect your personal identifiers (name, physical address, telephone number, and email address). We use this personal information communicate with you regarding the give-away contest or sweepstakes. If you have not opted out of this when submitting your information, we also use your name and email address to send you marketing communications we feel may be of interest to you. You may unsubscribe at any time by clicking on the unsubscribe link at the bottom of each email.

We may also use the personal information we collect as described in this section to comply with the law, to efficiently maintain our business, and for other limited circumstances as described in How We Share Your Personal Information.

B. Information Collected From Third Party Sources

If you reserve a hotel room on a third party website. When you make a reservation for a hotel room, on a third party booking website, we will collect, from the reservation service provider, your personal identifiers (name, reservation information, telephone number, and pseudonymized email address). Depending on the third-party booking site, we may also collect your payment card information (payment card number, expiration date, and CVV). We use this personal information to manage and fulfill your reservation, process your payment, and communicate with you about your upcoming stay.

C. Information Collected Automatically

In addition to the personal information you provide directly to us, we may also collect information from you automatically as you use our Website. This includes the following internet or other electronic network activity information:

  • Usage information. We collect information about your visits to and interaction with our Website, such as the pages you visit, how you move around the different sections, how frequently you access them, how much time you spend on each page, what you click on while using our Website, and referring website addresses for analytics purposes to understand how people use our website so that we can make it more intuitive. We will also use this information to identify and store behaviors that you take when visiting our Website in order to identify you as a prospect for our Services, deliver advertisements that are more relevant to you and your interests, limit the number of times you see an advertisement, and help measure the effectiveness of our advertising campaigns. To collect this information, our website utilizes analytics and advertising cookies. To opt-out of certain cookies, please visit https://waterwalk.com/manage-cookies.
  • Device information. We collect information about the device you use to access our website, such as browser type, browser language, hardware model, operating system, and your preferences for analytics purposes, to prevent fraudulent use of the Website, to enable our Website to function properly, to provide enhanced functionality, and to diagnose server and software errors, and in cases of abuse, track and mitigate the abuse. To opt-out of certain cookies, please visit [https://waterwalk.com/manage-cookies/].
  • Location information. We collect information about your location, which may be determined through your IP address for analytics purposes, to provide targeted advertising, to prevent fraudulent use of the website, to enable our website to function properly, to provide enhanced functionality, and to diagnose server and software errors, and in cases of abuse, track and mitigate the abuse. To opt-out, please visit https://waterwalk.com/manage-cookies.

A list of cookies we use, their purpose, and the information they collect, as well as the ability to change your preferences regarding cookies can be found here [https://waterwalk.com/manage-cookies/]. To disable cookies and limit the collection and use of information through them generally, you can set your browser to refuse cookies or indicate when a cookie is being sent. To opt-out of certain cookies, please visit https://waterwalk.com/manage-cookies/.

Online advertising generally. To opt-out of interest based advertising generally or to learn more about the use of this information by our service providers you can visit the Network Advertising Initiative or the Digital Advertising Alliance. If you choose to opt-out, we will place an “opt-out cookie” on your computer. The “opt-out cookie” is browser specific and device specific and only lasts until cookies are cleared from your browser or device. The opt-out cookie will not work for essential cookies, which are cookies that are important to how our Website works. If the cookie is removed or deleted, if you upgrade your browser or if you visit us from a different computer, you will need to return to the links above to re-select your preferences.

  • Facebook Pixel. We use Facebook Pixel to customize our advertising and to serve you ads on your social media based on your browsing behavior. This allows your behavior to be tracked after you have been redirected to our Website by clicking on the Facebook ad. The Facebook Pixel stores a cookie on your device to enable us to measure the effectiveness of Facebook ads for statistical and market research purposes. We do not have access to the information collected through the Facebook Pixel. However, the information collected via the Facebook Pixel is also stored and processed by Facebook. Facebook may link this information to your Facebook account and also use it for its own promotional purposes in accordance with Facebook’s Data Usage Policy. The Facebook Pixel also allows Facebook and its partners to show you advertisements on and outside of Facebook. You can opt-out of displaying Facebook ads and sharing by visiting your Facebook Ad Settings, and you can clear and control the information third parties share with Facebook in your Off-Facebook Activity If you do not have a Facebook account, you can opt-out of Facebook ads through the Digital Advertising Alliance.
  • Google Ads. We use Google Ads to deliver advertisements to you and to track whether you have interacted with an advertisement we have placed elsewhere on the internet. Google Ads stores a conversion tracking cookie on your device when you click on our advertisement. The information obtained through the cookie is used to generate statistics and allows us to see the total number of users who clicked on our advertisements. We also use Google Ads to present to users of our Website advertisements across the internet and within the Google advertising network based on their visits to our Website. For more information, please review Google’s privacy policy. To opt out of targeted advertising by Google, you can go to Google’s ad settings.
  • Google Ad Pixel. We use Google AdWords Pixel to customize our advertising and to serve you ads based on your browsing behavior. This allows your behavior to be tracked after you have been redirected to our website. The global site tag is a web tagging library for Google’s site measurement, conversion tracking, and remarketing products. It’s a block of code that adds you to remarketing lists. For more information, please review Google’s privacy policy. To opt out of targeted advertising by Google, you can go to Google’s ad settings.
  • Google Tag Manager. Google Tag Manager is a tag management system to manage tags used for tracking and analytics on our Website. Tags are small code elements that, among other things, are used to manage traffic and visitor behavior and to test and optimize websites. We utilize Google Tag Manager to manage and organize all third-party tags on our Website and to control when those tags are triggered. You can view more information about Google Tag Manager’s privacy practices.
  • LinkedIn Ads. We use the LinkedIn Insight Tag by LinkedIn to track ad conversions, retarget website visitors, and unlock additional insights about individuals interacting with our LinkedIn advertisements. If you are registered with LinkedIn, it is possible for LinkedIn to associate your interaction with our website with your user account. You can opt-out of the LinkedIn Insight Tag by clicking here. For further information, please see LinkedIn’s privacy policy here.

How We Share Your Personal Information

Through your use of our Services, we collect personal information, which is information that identifies you as an individual or relates to you as an identifiable individual. We collect personal information from you directly and automatically as you use our Services.

General Sharing

WaterWalk may need to make the personal information identified in this Privacy Notice available within WaterWalk, with service providers, or with other third parties. These instances include:

  • Within WaterWalk. We may share your personal information within the WaterWalk corporate family, including with subsidiaries or affiliates, for legitimate business purposes, to efficiently carry out our business, and to the extent permitted by law.
  • With service providers. We may share your personal information with service providers that assist us in providing the Website and our Services. These service providers include our IT support, payment processor, and reservation booking services.
  • With third parties. We may need to disclose your personal information to third parties, such as booking websites, legal advisors, law enforcement agencies, or governmental/regulatory bodies in order to protect our legal interests and other rights, protect against fraud or other illegal activities, prevent harm, for risk management purposes, and to comply with our legal obligations.

In the event of a corporate reorganization

In the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of our business, assets or stock, we would share personal information with third parties, including the buyer or target (and their agents and advisors) for the purpose of facilitating and completing the transaction. We would also share personal information with third parties if we undergo bankruptcy or liquidation, in the course of such proceedings.

With Your Consent

Apart from the reasons identified above, we may request your permission to share your personal information for a specific purpose. We will notify you and request consent before you provide the personal information or before the personal information you have already provided is shared for such purpose. You may revoke your consent at any time.

Your Personal Information Choices

Marketing communications. You may opt-out of receiving our newsletter and other marketing communications from us by clicking the “unsubscribe” link provided with each communication. Please note that we will continue to send you notifications necessary to the Website, the Services, or any assistance you request.

Do Not Track

We do not support Do Not Track (DNT). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Security of Your Personal Information

We implement and maintain reasonable security measures to protect the information we collect and maintain. These security measures include access controls and encryption. However, no security measure or modality of data transmission over the Internet is 100% secure and we are unable to guarantee the absolute security of the personal information we have collected from you.

Age Restriction

The Services are not intended for individuals under the age of eighteen (18).

Changes to This Privacy Notice

We may amend this Privacy Notice. We will post the changes to this page, and will indicate the date the changes go into effect. We encourage you to review our Privacy Notice to stay informed. If we make changes that materially affect your privacy rights, we will notify you by prominent posting on our Website.

If you have any questions regarding this Privacy Notice or our information collection practices, please contact us:

WaterWalk International and Consolidated Holdings, Inc.
2121 N. Webb Road
Wichita, KS 67206
(316) 631-1399

Last modified on June 4, 2021